First impressions go a long way and that is certainly true when it comes to customers piecing together their opinion of your business. Evolving technologies make it easier to personalise the sales funnel but customer preferences are becoming more demanding. As a business, you should be thinking about ways to improve the customer experience to stay competitive.
Customer experience (CX) is the sum of all the interactions and feelings a customer has of your business. It starts from the second they discover you up until the post-sales marketing. The goal is to make the CX streamlined and as positive as possible through measures like high-quality customer service and a user-friendly purchase process. Outstanding CX will make it more likely that a customer will come back to your business and become an active part of your customer base. In short, a good CX is a magnet for customers.
To help you gauge the importance of customer experience and its trends, we’ve curated this list of essential statistics to inform your CX optimisation journey.