LinkedIn for Business – Essential Guide for SMEs

Through thoughtful LinkedIn posts, you can also work to establish yourself as a thought leader in your industry.

To embark on this journey, start by identifying your niche and addressing timely industry trends, customer pain points, and explaining how your company’s growth priorities align with it all. You can even choose to approach these issues from unconventional angles to really catch people’s attention.

As you’re building your thought leadership, it’s crucial that you polish your LinkedIn profile. Link to evidence that showcases your expertise, like authored articles or whitepapers. You can also hype other thought leaders up or at least engage in conversations so that you can become part of a community of professionals who want to shape the direction of the industry.

Finally, inject your posts with a healthy dose of enthusiasm (but avoid overdoing it with the exclamation points). This conviction can build trust and authority amongst your target audience and get you noticed.

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